Why People Are Afraid To Shop Online

As the owner of an ecommerce website you may wonder how in this information age people can still be afraid to shop online but you need to understand their point of view in order to help them feel more comfortable with your free website and encourage them to purchase your products and services.

1. Credit Card Fraud

A huge concern for many people is where their credit card details will be available and what people may do with them if they do get hold of them. The risk of credit card fraud can deter many people from purchasing online. Always make sure that you are dealing with a well-known and respected payment processor that is trusted and has good security measures in place, you may also want to give people other payment options if they do not wish to pay via credit card such as depositing the money into a bank account and always let them know what is being done to protect them against credit card fraud if you are taking payments online.

2. Physical Products Will They Arrive?

Some people have been stung by purchasing a product online and then never receiving it because the person selling the products was actually a fraud and there was no such product available for them. Photos of the product often arent enough either because there are plenty of photos available on the internet that one can use on their business website without actually having the product themselves. Testimonials from other satisfied customers can help this becomes even more effective if there are audio or video recordings of the client to prove it is a real person. Money back guarantees may also help here and always give as many contact details as you can so that people find it easy to get hold of you.

3. Is the Product Worth the Price?

When you go into a store you are able to look at the product, do some basic testing, and are in a better position to determine the true value of a product. When you purchase something online you have to rely completely on what you read (which can often be exaggerated to make it more appealing). Once you have got past the fear of credit card fraud or pretend companies with no real product on your business website, the next problem may be deciding whether a product is actually worth what you are going to pay for it. If you are selling digital download products such as e-books or software on your free website then you may want to offer a free sample that people can test before they buy. A trial version of software or a few chapters from an e-book.

4. Downloading a Virus or Spyware

If you are selling downloadable products on your ecommerce website then another fear you may face is the fear of downloading a virus or spyware with your product. Test your products to make sure there is no virus or malware that has got attached and let your customers know how it has been tested. Encourage them to protect themselves by promoting good internet security products and preferably some they can get for free. This helps to show that you have nothing to hide and are encouraging them to test it for themselves.

5. Spam Fear

An old article on EmailUniverse.com from 2003 suggested that some people may not buy online because they are afraid of receiving unwanted spam after making their purchase. Your privacy policy and how you use email addresses and when people are likely to receive emails from you should be clearly visible on your website wherever someone is asked to enter their email address and they should also know how they can opt out should they no longer wish to receive further emails. Once you have a privacy policy in place, respect this and dont over-step its boundaries.

Purchasing online can be a fearful experience for some people. Make their purchase decision easier by including a clear privacy policy, testimonials, and clear instructions and information on your free website. Try to take the fear out of online buying for them if you run an ecommerce website.